Have You Heard? Bangladesh Payment Gateway Provider Is Your Best Bet To Grow

Facebook has devised and tested Buy button for all levels of businesses. Its success is in favor of small to medium businesses of Bangladesh because they are heavily relying on Facebook for traffic and reputation. Moreover, lean approaches of Facebook to integrate and to let people select the payment gateway of their tastes and choices may prove a boon in Bangladesh as Payza Bangladesh is obvious choice of people for safe and secure transactions.

Always Stay ConnectedGreat Aspirations of Facebook
Since the beginning, Facebook is eyeing on e-commerce activities comingled in its social media environment. Therefore, initially it had introduced virtual money in various games, but responses were not good. Now, it has followed the experiment of Twitter and introduced a ‘Buy’ button in its ads, chats, and post pages to purchase products or services directly without re-routing on any website or mobile app of the particular business.

Its beta testing is indicating desired success and shoppers are reluctant to use a new approach to Facebook towards e-commerce. Fundamentally, Facebook has potential to become an e-commerce giant against its ultimate rivals like e-bay, Amazon, Google, Apple, etc. but in a bit different way and manner. Whatever are the aspirations of Facebook by entering the e-commerce arena, one thing is sure that Bangladeshi businesses are in win-win situations.

Importance of Facebook Commerce in Bangladesh
Before citing anything about Facebook commerce, let me tell you how Facebook had played the vital role in the growth of online shopping in Bangladesh. Initially, very few entrepreneurs and brick stores have the courage to enter in online shopping opportunities. They have selected Facebook for their online media and won hearts of millions through effective presentation of products/services and after-sale support.

No doubt, until today Facebook is a choice for online shopping outlet development in Bangladesh, as it is low-cost investment for online shopping identity for Bangladeshi businesses of small to large scale. Facebook has an enormous number of users in Bangladesh and numbers are still rising at rocket speed.

Mobile proliferation and easy Internet access had poured more fuel in a growth of Facebook commerce. Almost all major to minor brands have a Facebook presence in the form of Facebook fan pages or commerce pages. Businesses are in the race to win more likes, share, and getting good reviews of their commercial adventures.

Conductive Environment for Facebook Commerce in Bangladesh
These all have created a conductive environment for Bangladeshi businesses to use Buy button explicitly. Brands have earned the great trust of its patrons and potential consumers upfront. They now need ‘Buy’ button like conversion agent to hit their conversion goals with the shortest loop of buying process for online shoppers in Bangladesh.

Facebook commerce

Moreover, Facebook allows online shoppers to select payment methods and payment gateway of their choice as well as express their willingness to share their private data with Facebook for future checkouts. These lean approaches of Facebook have placed ease for shoppers to go with their favorite Bangladesh payment gateway provider like Payza Bangladesh.

Payza is not only offering the cheapest alternative for e-transactions, but it also is ensuring high security and safety for its users. Thus, Bangladeshi businesses are more reluctant to use Facebook commerce and ‘Buy’ button like initiatives willingly.

Ways You Can Use Internet Shopping in Bangladesh To Become Irresistible To Customers

Bangladesh is experiencing the transition from traditional shopping to Internet shopping.

For any business, which wants to jump into the Internet shopping in Bangladesh has to face unique expectations of Bangladeshis and infusing usability aspects in web designing using the best technologies, practices, and following modern trends.These are sure ways to hit success.

customer satisfaction

Craze for Internet shopping in Bangladesh is spreading like wild fire due to improved scenario of information and communication technologies (ICT) and its network with the help of government as well as many entrepreneurs. Mobile and its technology growth are adding more fuel in the flame to put all fantasies of Internet in palms of the Bangladeshis at cheaper and affordable rates.

Moreover, Bangladesh government is seeing and selling dreams of digital Bangladesh by anchoring its majority of services on the Internet or intranet giving mobile accessibility as the bonus. Some banks and private entrepreneurs like Payza Bangladesh are offering secure and super-fast payment gateway services along with multiple other Internet payment options. In sum, the overall scenario seems glorious and hopeful to last for longer.

Meanwhile, some researchers and agencies have taken initiatives to study the various factors influencing the growth of Internet shopping in Bangladesh. Among them, customer satisfaction and usability have prime importance so I would like to spend some time of discussion on these two factors in this post.

Usability and Customer Satisfaction

Technically customer satisfaction is related directly with the ROI of the business because existing customer retention is cheaper against acquiring new one and customer retention comes only through customer satisfaction. Business can satisfy its customers only through addressing their expectations, through perceived value of the company, and branding of the company.

Usability

At other hand customer expectations are directly linked with the quality of products/services and support provided by the company. In present study, it has found that customer satisfaction in Bangladesh depends upon some independent variables like:

  • Variety of Product: For traditional shopping, moving everywhere finding variety of products is tough for Bangladeshis due to various factors like product availability, spending on fuel, and time consumed on traveling. Thus, internet shopping in Bangladesh is gaining ground to access numbers of variations in the products and qualities of the products.
  • Product Information: Bangladeshis like to know products thoroughly as they don’t have physical access to product. Therefore, providing them detailed information regarding product quality, after sale services, and prices matters more than anything else does. They also prefer to discuss on the social media or like to see reviews of product elsewhere on authority sites.
  •  Cheap Price: Comparative shopping is natural tendency in Bangladeshis too. Therefore, offering some cheaper rates can lead business to win battle at first place, but for long run cheap prices must be associated with good quality or services for sake of customer loyalty.
  • Security: This issue is more skeptical for the Bangladeshis due to social and political backwardness of the society. However, recent initiatives of government, banks, and some scrappy entrepreneurs like Payza Bangladesh to offer secure payment gateways and payment options suitable to the country, its people, and nature of the businesses prevailing.
  •  Comfort: Internet shopping itself offers home/office/on-the-go comforts of shopping, but user experiences, shipping/delivery, and payment options provide utmost comfort or satisfactions to the customers. Fortunately, many have learnt these lessons in recent past and are implementing the latest web and mobile development technologies to offer greater degree of comfort to their Internet shoppers.
  • Time: In recent fast-paced life style, none has enough time to go out for physical store shopping. This is very true for Bangladeshis too, for new generation in particular. Thus, Internet shopping is gaining ground rapidly in Bangladesh.
  • Energy Consumption: Internet shopping saves time as well as personal energies of shoppers that is spent moving outside and at far distances.
  • Travel Necessity: In fact, Internet shopping in Bangladesh is more prolific in urban areas compared to rural areas. The reason behind is traffic jams in the cities and e-commerce elements that factor inherently. Thus, home delivery is gaining ground in Bangladesh for this very reason to save time, fuel, and health by just avoiding jam and its polluted environment.

Technically usability of Internet shopping is directly related to the online shopping outlets or e-commerce web portals. Therefore, the quality of e-commerce websites or mobile apps is affecting the usability. Fortunately, today Bangladesh is one of the leading outsourcing software development services provider countries. Thus, by taking advantages of the talented pools, businesses are offering excellent quality, user experiences, and usability features and functionality on their online identities as well as on mobile apps for their businesses.